WellnessTrack
Wellness program management platform for businesses
Overview
WellnessTrack was developed for a national corporate wellness consultancy serving over 50 mid-sized and large companies. These organizations were struggling to implement effective employee wellness programs due to limited tools for program management, engagement tracking, and outcomes measurement. Traditional wellness initiatives often suffered from low participation rates, inconsistent engagement, and difficulty demonstrating ROI to company leadership. We created a comprehensive SaaS platform that enables HR departments and wellness coordinators to design, deploy, manage, and measure corporate wellness programs through a single integrated solution. The platform features intuitive program creation tools, personalized employee wellness journeys, activity and biometric tracking, rewards management, and robust analytics dashboards. Since implementation, client companies have reported an average 34% increase in program participation and 28% improvement in measurable health outcomes across their workforce.
The Challenge
The corporate wellness consultancy and their client companies faced several significant challenges:
- Low participation rates in traditional wellness programs due to poor engagement tools
- Difficulty demonstrating clear ROI and health outcomes to company leadership
- Manual tracking processes creating administrative burden for HR teams
- Lack of personalization in wellness initiatives resulting in one-size-fits-all programs
- Limited integration between wellness activities and existing benefits platforms
- Challenges in maintaining long-term employee engagement beyond initial program launch
Our Solution
We developed WellnessTrack, a comprehensive SaaS platform designed to transform corporate wellness program management and engagement. Our approach included:
Discovery Phase
We conducted extensive research across client organizations, interviewing HR professionals, wellness coordinators, and employees to understand pain points in existing wellness programs. We also analyzed participation data and health outcomes from previous initiatives to identify key factors affecting engagement and success.
Technical Architecture
We built WellnessTrack using a modern tech stack including React and Next.js for the frontend with TypeScript for robust type safety. The backend utilizes Node.js with a PostgreSQL database for data persistence, deployed on AWS infrastructure with enterprise-grade security measures. We implemented GraphQL for efficient data querying and integrated with popular fitness devices and health apps through their respective APIs.
Key Features
- Intuitive program creation tools with customizable templates for different wellness initiatives
- Personalized wellness journeys based on health assessments and individual goals
- Seamless integration with wearable devices and fitness apps for automatic activity tracking
- Flexible rewards management system with digital incentives and integration with benefits platforms
- Comprehensive analytics dashboard with ROI tracking and health outcome measurements
Deployment Strategy
We implemented a phased rollout approach with pilot programs in five client companies before expanding to the full client base. Each deployment included comprehensive onboarding, training sessions for HR staff and wellness champions, and ongoing support to ensure program success.
System Architecture
This diagram illustrates the architecture and component relationships of the WellnessTrack system. It shows how different parts of the application interact to provide a comprehensive solution for our client's needs.
Key Features
- Intuitive wellness program builder with templates and customization
- Employee mobile app with activity tracking and challenges
- Biometric data integration with wearable devices
- Rewards and incentives management system
- Social features for team challenges and community building
- Automated communication tools for program announcements
- Real-time participation dashboards for administrators
- Health risk assessment and personalized recommendations
- ROI reporting with health outcome metrics
- Compliance tracking for regulatory requirements
Results
The implementation of WellnessTrack has yielded significant results for the corporate wellness consultancy and their client companies:
The platform has been particularly effective in promoting a culture of wellness across the client companies, resulting in improved employee health, reduced healthcare costs, and increased productivity. The consultancy has expanded the program to include integration with wearable devices and fitness apps for automatic activity tracking.
Project Details
Category
SaaS Solution
Sector
Health
Tech Stack
React, Next.js, TypeScript, Node.js, PostgreSQL, AWS, GraphQL, Stripe API, Fitbit API, Apple HealthKit
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